Innovative marketing communications
: strategies for the events industry
Masterman, Guy Emma H Wood
creator
text
UK
Elsevier
2006
monographic
xxi, 322 p. : ill. ; 24.5 cm.
Includes appendix, author index and subject index
Management scences Marketing Innovative marketing
E-marketing communication
Communication strategy
Corporate hospitality
Event sponsorship
RSBM
GLB-LHR
658.802 MAS
0750663618 (hb)
20260430145904.0