TY  - BOOK
AU  - Masterman, Guy
TI  - Innovative marketing communications: : strategies for the events industry
SN  - 0750663618 (hb)
U1  - 658.802 
PY  - 2006///
CY  - UK
PB  - Elsevier 
KW  - Management scences
KW  - Marketing
KW  - E-marketing communication
KW  - Communication strategy
KW  - Innovative marketing
KW  - Corporate hospitality
KW  - Event sponsorship
KW  - RSBM
KW  - GLB-LHR
N1  - Includes appendix, author index and subject index
ER  -