: a complete step by step guide to strategy, tactics and measurement Rowes, Daniel creator text Great Britain Kogan 2014 monographic xi, 220 p. : ill. ; 23.5 cm. Digital has changed branding Includes references and index Internet marketing Branding marketing Marketing automation E-mail marketing Bridging the gap Social media RSBM GLB-LHR 658.827028 ROW 9780749469955 (pbk) 20260508144145.0