TY  - BOOK
AU  - Rowes, Daniel 
TI  - Digital branding : : a complete step by step  guide to strategy, tactics and measurement
SN  - 9780749469955 (pbk)
U1  - 658.827028 
PY  - 2014///
CY  - Great Britain 
PB  - Kogan
KW  - Internet marketing
KW  - Branding marketing
KW  - Marketing automation
KW  - E-mail marketing
KW  - Bridging the gap
KW  - Social media
KW  - RSBM
KW  - GLB-LHR
N1  - Includes references and index; Digital has changed branding
ER  -