00546nam a22001337a 450000500170000002000200001708200180003710000310005524500510008626000390013730000390017650000510021565001460026620260430105728.0  a1873150903(pbk)  a338.4791bFYA  aFyall, Alan aBrian Garrod  aTourism marketing b: a collaborative approach  aUKbChannal view Pyblicationc2005  axiv , 383 p.b; ill. c: 23.5 cm.   aIncludes bibliographical references and index.  aManagement sciencesaTourism marketing aComponents marketing vTourism partnership vMarketing aduit vAirlines alliances vTourismvGLB-LHR