TY  - BOOK
AU  - Fyall, Alan 
TI  - Tourism marketing : : a collaborative approach
SN  - 1873150903(pbk)
U1  - 338.4791 
PY  - 2005///
CY  - UK
PB  - Channal view Pyblication
KW  - Management sciences
KW  - Tourism marketing
KW  - Components marketing
KW  - Tourism partnership
KW  - Marketing aduit
KW  - Airlines alliances
KW  - Tourism
KW  - GLB-LHR
N1  - Includes bibliographical references and index
ER  -