Stanley A Brown (editor)

Customer relationship management : a strategic imperative in the world of e-business - Canada John Wiley and Sons 2000 - xvii, 345 p. : ill. ; 23.5 cm.

Includes conclusion and appendix.

0471644099 (hb)


Management sciences
Customer relationship--Electron management --Strategic infrastructure--Customer satisfaction--Automotive industry--Customer retention--RSBM--GLB-LHR

658.812 / CUS