TY  - BOOK
AU  - Stanley A Brown (editor)
TI  - Customer relationship management: : a strategic imperative in the world of e-business
SN  - 0471644099 (hb)
U1  - 658.812 
PY  - 2000///
CY  - Canada
PB  - John Wiley and Sons
KW  - Management sciences
KW  - Customer relationship
KW  - Electron management
KW  - Strategic infrastructure
KW  - Customer satisfaction
KW  - Automotive industry
KW  - Customer retention
KW  - RSBM
KW  - GLB-LHR
N1  - Includes conclusion and appendix
ER  -