Pike, Steven <br/><br/>
Destination Marketing  : an integrated marketing communication approach 

 - Uk  Butterworth Heinemann  2008 
 - xv; 406 p.  : ill.  ; 24cm. 
<br/><br/> Includes references and index. 
<br/><br/><label>ISBN: </label>9780750686495 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism Marketing--Destination Marketing--Tourism Promotion--Destination Branding--Advertising--Customer Engagement--Cultural Tourism--Target Audience--Brand Image--Public Relations--FMS
<br/><br/><label>Dewey Class. No.: </label>338.4723  / PIK