00551nam a22001217a 4500020002400000082001800024100001700042245007600059260003600135300003200171500003500203650019100238  a9780750686495 (pbk)  a338.4723bPIK  aPike, Steven  aDestination Marketingb: an integrated marketing communication approach  aUkbButterworth Heinemannc2008  axv; 406 p.b: ill.c; 24cm.  aIncludes references and index.  aTourism MarketingvDestination MarketingvTourism PromotionvDestination BrandingvAdvertisingvCustomer EngagementvCultural TourismvTarget AudiencevBrand ImagevPublic RelationsvFMS