00599nam a22001457a 4500 0 0 0 0 GGL GGL 2026-04-22 0 338.4723 PIK 119015 2026-04-22 00:00:00 1 2026-04-22 BK 61824 61824 9780750686495 (pbk) 338.4723 PIK Pike, Steven Destination Marketing : an integrated marketing communication approach Uk Butterworth Heinemann 2008 xv; 406 p. : ill. ; 24cm. Includes references and index. Tourism Marketing Destination Marketing Tourism Promotion Destination Branding Advertising Customer Engagement Cultural Tourism Target Audience Brand Image Public Relations FMS BK