TY  - BOOK
AU  - Pike, Steven
TI  - Destination Marketing: : an integrated marketing communication approach
SN  - 9780750686495 (pbk)
U1  - 338.4723 
PY  - 2008///
CY  - Uk
PB  - Butterworth Heinemann
KW  - Tourism Marketing
KW  - Destination Marketing
KW  - Tourism Promotion
KW  - Destination Branding
KW  - Advertising
KW  - Customer Engagement
KW  - Cultural Tourism
KW  - Target Audience
KW  - Brand Image
KW  - Public Relations
KW  - FMS
N1  - Includes references and index
ER  -