Smith, Mari <br/><br/>
The new relationship marketing   : how to build a large, loyal, profitable network using the social web  

 - New Jersey   John Wiley and Sons   2011 
 - xxxiii, 238 p.  : ill.  ; 23.8 cm.  
<br/><br/> Includes index . 
<br/><br/><label>ISBN: </label>9781118063064 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Relationship marketing--Customer relationship--Marketing techniques--Online marketing--Business skills--Social network--RSBM--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.872  / SMI