The new relationship marketing
: how to build a large, loyal, profitable network using the social web
Smith, Mari
creator
text
New Jersey
John Wiley and Sons
2011
monographic
xxxiii, 238 p. : ill. ; 23.8 cm.
Includes index .
Management sciences Relationship marketing
Customer relationship
Marketing techniques
Online marketing
Business skills
Social network
RSBM
GLB-LHR
658.872 SMI
9781118063064 (hb)
20260506171250.0