TY  - BOOK
AU  - Smith, Mari
TI  - The new relationship marketing : : how to build a large, loyal, profitable network using the social web 
SN  - 9781118063064 (hb)
U1  - 658.872 
PY  - 2011///
CY  - New Jersey 
PB  - John Wiley and Sons 
KW  - Management sciences
KW  - Relationship marketing
KW  - Customer relationship
KW  - Marketing techniques
KW  - Online marketing
KW  - Business skills
KW  - Social network
KW  - RSBM
KW  - GLB-LHR
N1  - Includes index
ER  -