TY  - BOOK
AU  - Bowie, David
TI  - Hospitality marketing: : principles and practice
SN  - 9780080967912 (pbk)
U1  - 647.94068 
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Hospitality management
KW  - Marketing
KW  - Customer experience
KW  - Brand management
KW  - Service industries
KW  - Pricing strategies
KW  - Tourism services
KW  - RIHCA
KW  - GLB-LHR
ER  -