TY  - BOOK
AU  - Fenich,George G.
TI  - Meetings, expositions, events and conventions: : an introduction to the industry
SN  - 9780132719919 (pbk)
U1  - 658.456 
PY  - 2012///
CY  - United States of America
PB  - Pearson Education, Inc.
KW  - Business management
KW  - Hospitality industry
KW  - Event planning
KW  - Trade shows
KW  - Event marketing
KW  - Hospitality services
KW  - Tourism events
KW  - RIHCA
KW  - RSBM
N1  - Includes appendix, glossary and index
ER  -