Shoemaker, Stowe  Margaret Shaw <br/><br/>
Marketing essentials in hospitality and tourism  : foundations and practices 

 - New Jersey  Pearson Prentice Hall  2008 
 - xxv, 611 p.  : ill.  ; 27.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780131708273 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Hospitality industry<br/>Relationship marketing--Destination marketing--Consumer behavior--Tourism marketing--Services marketing--Pricing strategy --RSBM
<br/><br/><label>Dewey Class. No.: </label>647.940688  / SHO