00587nam a22001337a 450000500170000002000240001708200200004110000360006124500810009726000440017830000360022250000200025865001750027820260802181859.0  a9780131708273 (pbk)  a647.940688bSHO  aShoemaker, StoweaMargaret Shaw  aMarketing essentials in hospitality and tourismb: foundations and practices  aNew JerseybPearson Prentice Hallc2008  axxv, 611 p.b: ill.c; 27.5 cm.  aIncludes index.  aManagement scienceaHospitality industryaRelationship marketingvDestination marketingvConsumer behaviorvTourism marketingvServices marketingvPricing strategy vRSBM