Marketing essentials in hospitality and tourism
: foundations and practices
Shoemaker, Stowe Margaret Shaw
creator
text
New Jersey
Pearson Prentice Hall
2008
monographic
xxv, 611 p. : ill. ; 27.5 cm.
Includes index.
Management science Hospitality industry Relationship marketing
Destination marketing
Consumer behavior
Tourism marketing
Services marketing
Pricing strategy
RSBM
647.940688 SHO
9780131708273 (pbk)
20260802181859.0