TY  - BOOK
AU  - Shoemaker, Stowe
TI  - Marketing essentials in hospitality and tourism: : foundations and practices
SN  - 9780131708273 (pbk)
U1  - 647.940688 
PY  - 2008///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Management science
KW  - Hospitality industry
KW  - Relationship marketing
KW  - Destination marketing
KW  - Consumer behavior
KW  - Tourism marketing
KW  - Services marketing
KW  - Pricing strategy
KW  - RSBM
N1  - Includes index
ER  -