Masterman, Guy

Strategic sports and event management : an international approach - UK Elsevier Butterworth-Heinemann 2004 - xix, 250 p. : ill. ; 24.2 cm.

Includes index

9780750659833 (pbk)


Management sciences
Event mangaement--Financial planning--Venue management--Event planning--Event planning--Business events--Cultural events--RSBM--GLB-LHR

338.477 / MAS