Masterman, Guy
Strategic sports and event management : an international approach
- UK Elsevier Butterworth-Heinemann 2004
- xix, 250 p. : ill. ; 24.2 cm.
Includes index
9780750659833 (pbk)
Management sciences
Event mangaement--Financial planning--Venue management--Event planning--Event planning--Business events--Cultural events--RSBM--GLB-LHR
338.477 / MAS