TY  - BOOK
AU  - Masterman, Guy
TI  - Strategic sports and event management: : an international approach
SN  - 9780750659833 (pbk)
U1  - 338.477 
PY  - 2004///
CY  - UK
PB  - Elsevier Butterworth-Heinemann
KW  - Management sciences
KW  - Event mangaement
KW  - Financial planning
KW  - Venue management
KW  - Event planning
KW  - Business events
KW  - Cultural events
KW  - RSBM
KW  - GLB-LHR
N1  - Includes index
ER  -