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  <titleInfo>
    <title>The art of selling to the affluent</title>
    <subTitle>: how to attract, service and retain wealthy customers and clients for life</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Oechsli, Matt</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Jersey</placeTerm>
    </place>
    <publisher>John Wiley and Sons</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xi, 241 p. ; 23.5 cm.</extent>
  </physicalDescription>
  <note>Includes appendix, bibliographical references and index.</note>
  <subject>
    <topic>Management sciences Affluent consumer</topic>
    <topic>Sales presentation</topic>
    <topic>Sales environment</topic>
    <topic>Sales opportunity</topic>
    <topic>Affluent loyalty</topic>
    <topic>Affluent selling</topic>
    <topic>RSBM</topic>
    <topic>GLB-LHR</topic>
  </subject>
  <classification authority="ddc">658.85 OEC</classification>
  <identifier type="isbn">0471703230 (hb)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260513130529.0</recordChangeDate>
  </recordInfo>
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