Kotler, Philip Gray Armstrong creator text New Jersey Pearson Prentice Hall 2006 monographic xx, 651 p. : ill., Col., ; 27.8 cm. Includes glossary, appendices, bibliographical references and index. Management sciences Marketing Communication strategy Advertising promotion Marketing ethics Pricing products Personal selling RSBM GLB-LHR 658.8 KOT 0131469185 (hb) 9780131469181 20260521125108.0