TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing 
SN  - 0131469185 (hb)
U1  - 658.8 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Management sciences
KW  - Marketing
KW  - Communication strategy
KW  - Advertising promotion
KW  - Marketing ethics
KW  - Pricing products
KW  - Personal selling
KW  - RSBM
KW  - GLB-LHR
N1  - Includes glossary, appendices, bibliographical references and index
ER  -