Ross,Brennan  Paul,Baines  Paul,Garneau  Lynn,Vos <br/><br/>
Contemporary strategic marketing 

 - United Kingdom  Palgrave Macmillan  2008 
 - xxiv, 462 p.  : ill.  ; 24.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780230507203 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing<br/>Marketing management--Competitive advantage--Market analysis--Customer value--Marketing planning--Segmentation--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.802  / CON