TY  - BOOK
AU  - Ross,Brennan
TI  - Contemporary strategic marketing
SN  - 9780230507203 (pbk)
U1  - 658.802 
PY  - 2008///
CY  - United Kingdom
PB  - Palgrave Macmillan
KW  - Strategic marketing
KW  - Marketing management
KW  - Competitive advantage
KW  - Market analysis
KW  - Customer value
KW  - Marketing planning
KW  - Segmentation
KW  - RSBM
N1  - Includes index
ER  -