Stone,Bob  Ron,Jacobs <br/><br/>
Successful direct marketing methods  : interactive, database and customer-based marketing for digital age 

 - United States of America  McGraw-Hill  2008 
 - xxviii, 663 p.  : ill.  ; 24 cm.  
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9780071458290 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management<br/>Marketing management--Direct marketing--Database marketing--Sales strategies--Digital marketing--Telemarketing--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.84  / STO