00600nam a22001337a 450000500170000002000230001708200160004010000260005624501100008226000480019230000380024050000330027865001550031120260511145658.0  a9780071458290 (hb)  a658.84bSTO  aStone,BobaRon,Jacobs  aSuccessful direct marketing methodsb: interactive, database and customer-based marketing for digital age  aUnited States of AmericabMcGraw-Hillc2008  axxviii, 663 p.b: ill.c; 24 cm.   aIncludes glossary and index.  aCustomer relationship managementaMarketing managementvDirect marketingvDatabase marketingvSales strategiesvDigital marketingvTelemarketingvRSBM