TY  - BOOK
AU  - Stone,Bob
TI  - Successful direct marketing methods: : interactive, database and customer-based marketing for digital age
SN  - 9780071458290 (hb)
U1  - 658.84 
PY  - 2008///
CY  - United States of America
PB  - McGraw-Hill
KW  - Customer relationship management
KW  - Marketing management
KW  - Direct marketing
KW  - Database marketing
KW  - Sales strategies
KW  - Digital marketing
KW  - Telemarketing
KW  - RSBM
N1  - Includes glossary and index
ER  -