Shank, D. Matthew  <br/><br/>
Sports marketing   : a strategic perspective 

 - USA  Pearson prentice hall  2005 
 - xxiv: 500 p.  :ill.  25.2cm. 
<br/><br/> Includes summary, endnotes appendix, glossary, photo credits and index 
<br/><br/><label>ISBN: </label>9780131293854 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports Business--Strategic Marketing--Fan Engagement--Event Marketing--Digital Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0698  / SHA