00503nam a22001337a 450000500170000002000240001708200180004110000230005924500490008226000370013130000330016850000750020165000930027620260513083742.0  a9780131293854 (pbk)  a796.0698bSHA  aShank, D. Matthew   aSports marketing b: a strategic perspective  aUSAbPearson prentice hallc2005  axxiv: 500 p.b:ill.c25.2cm.  aIncludes summary, endnotes appendix, glossary, photo credits and index  aSports BusinessvStrategic MarketingvFan EngagementvEvent MarketingvDigital Marketing