00575nam a22001697a 4500 20260513083742.0 9780131293854 (pbk) 796.0698 SHA Shank, D. Matthew Sports marketing : a strategic perspective USA Pearson prentice hall 2005 xxiv: 500 p. :ill. 25.2cm. Includes summary, endnotes appendix, glossary, photo credits and index Sports Business Strategic Marketing Fan Engagement Event Marketing Digital Marketing BK 0 0 0 0 GGL GGL 2026-05-08 0 796.0698 SHA 119394 2026-05-08 11:02:36 2026-05-08 BK 62059 62059