TY  - BOOK
AU  - Shank, D. Matthew 
TI  - Sports marketing : : a strategic perspective
SN  - 9780131293854 (pbk)
U1  - 796.0698 
PY  - 2005///
CY  - USA
PB  - Pearson prentice hall
KW  - Sports Business
KW  - Strategic Marketing
KW  - Fan Engagement
KW  - Event Marketing
KW  - Digital Marketing
N1  - Includes summary, endnotes appendix, glossary, photo credits and index
ER  -