<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00527nam a22001577a 4500</leader>
  <controlfield tag="005">20260518105119.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">97818448013881 (pbk)</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8342</subfield>
    <subfield code="b">WRI</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Wright, Ray</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Consumer behaviour</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">England </subfield>
    <subfield code="b">Thomson Learning</subfield>
    <subfield code="c">2006</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 512 p. </subfield>
    <subfield code="b">: ill, col.</subfield>
    <subfield code="c">; 25 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes glossary and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Management science</subfield>
    <subfield code="a">Marketing management</subfield>
    <subfield code="v">Market segmentation </subfield>
    <subfield code="v">Decision making</subfield>
    <subfield code="v">Social class</subfield>
    <subfield code="v">Perception</subfield>
    <subfield code="v">Motivation</subfield>
    <subfield code="v">RSBM</subfield>
    <subfield code="v">GLB-LHR</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">GGL</subfield>
    <subfield code="b">GGL</subfield>
    <subfield code="d">2026-05-08</subfield>
    <subfield code="e">Gift</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8342 WRI</subfield>
    <subfield code="p">119558</subfield>
    <subfield code="r">2026-05-08 11:35:16</subfield>
    <subfield code="w">2026-05-08</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">62061</subfield>
    <subfield code="d">62061</subfield>
  </datafield>
</record>
