TY  - BOOK
AU  - Wright,Ray
TI  - Consumer behaviour
SN  - 97818448013881 (pbk)
U1  - 658.8342 
PY  - 2006///
CY  - England 
PB  - Thomson Learning
KW  - Management science
KW  - Marketing management
KW  - Market segmentation
KW  - Decision making
KW  - Social class
KW  - Perception
KW  - Motivation
KW  - RSBM
KW  - GLB-LHR
N1  - Includes glossary and index
ER  -