Rita Clifton  John Simmons <br/><br/>
Brands and branding 

 - London  Hatton Garden  2003 
 - xv, 256 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>186197664X (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing-Branding--Branding places--Brand marketing--Financial values--Brand equity--Business assets--Social values--RSBM--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA