TY  - BOOK
AU  - Rita Clifton
TI  - Brands and branding
SN  - 186197664X (hb)
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - Hatton Garden
KW  - Management sciences
KW  - Marketing-Branding
KW  - Branding places
KW  - Brand marketing
KW  - Financial values
KW  - Brand equity
KW  - Business assets
KW  - Social values
KW  - RSBM
KW  - GLB-LHR
N1  - Includes bibliographical references and index
ER  -