Kotler, Philip  Nancy R. Lee <br/><br/>
Social marketing  : influencing behaviours for good 

 - London  Sage Publications  2008 
 - xxi, 444 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412956475 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Social marketing--Behaviour modification--Marketing environment--Marketing strategies--Marketing planning--Target audiences--RSBM--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT