00567nam a22001337a 450000500170000002000240001708200160004110000330005724500560009026000360014630000360018250000510021865001640026920260518132630.0  a9781412956475 (pbk)  a658.8 bKOT  aKotler, PhilipaNancy R. Lee  aSocial marketingb: influencing behaviours for good  aLondonbSage Publicationsc2008  axxi, 444 p.b: ill.c; 23.5 cm.  aIncludes bibliographical references and index.  aManagement sciencesaSocial marketingvBehaviour modificationvMarketing environmentvMarketing strategiesvMarketing planningvTarget audiencesvRSBMvGLB-LHR