TY  - BOOK
AU  - Kotler, Philip
TI  - Social marketing: : influencing behaviours for good
SN  - 9781412956475 (pbk)
U1  - 658.8  
PY  - 2008///
CY  - London
PB  - Sage Publications
KW  - Management sciences
KW  - Social marketing
KW  - Behaviour modification
KW  - Marketing environment
KW  - Marketing strategies
KW  - Marketing planning
KW  - Target audiences
KW  - RSBM
KW  - GLB-LHR
N1  - Includes bibliographical references and index
ER  -