Julie M. Meehan  Michael G. Simonetto  Larry Montan, Jr.  Christopher A. Goodin <br/><br/>
Pricing and profitability management  : a practical guide for business leaders 

 - Singapore  John Wiley & Sons (Asia) Pte. Ltd.  2011 
 - xv, 310 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>ISBN: </label>9780470825273 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Managerial economics--Pricing management--Revenue optimization--Corporate strategy--Financial performance--Customer value--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI