00623nam a22001337a 450000500170000002000230001708200150004010000840005524500830013926000560022230000350027850000330031365001430034620260512133747.0  a9780470825273 (hb)  a658.8bPRI  aJulie M. MeehanaMichael G. SimonettoaLarry Montan, Jr.aChristopher A. Goodin  aPricing and profitability managementb: a practical guide for business leaders  aSingaporebJohn Wiley & Sons (Asia) Pte. Ltd.c2011  axv, 310 p.b: ill.c; 23.5 cm.  aIncludes appendix and index.  aMarketingaManagerial economicsvPricing managementvRevenue optimizationvCorporate strategyvFinancial performancevCustomer valuevRSBM