Pricing and profitability management
: a practical guide for business leaders
Julie M. Meehan Michael G. Simonetto Larry Montan, Jr. Christopher A. Goodin
creator
text
Singapore
John Wiley & Sons (Asia) Pte. Ltd.
2011
monographic
xv, 310 p. : ill. ; 23.5 cm.
Includes appendix and index.
Marketing Managerial economics
Pricing management
Revenue optimization
Corporate strategy
Financial performance
Customer value
RSBM
658.8 PRI
9780470825273 (hb)
20260512133747.0