TY  - BOOK
AU  - Julie M. Meehan
TI  - Pricing and profitability management: : a practical guide for business leaders
SN  - 9780470825273 (hb)
U1  - 658.8 
PY  - 2011///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte. Ltd.
KW  - Marketing
KW  - Managerial economics
KW  - Pricing management
KW  - Revenue optimization
KW  - Corporate strategy
KW  - Financial performance
KW  - Customer value
KW  - RSBM
N1  - Includes appendix and index
ER  -