00788nam a22001697a 450000500170000002000230001708200150004010000840005524500830013926000560022230000350027850000330031365001430034694200070048995201050049699900170060120260512133747.0 a9780470825273 (hb) a658.8bPRI aJulie M. MeehanaMichael G. SimonettoaLarry Montan, Jr.aChristopher A. Goodin aPricing and profitability managementb: a practical guide for business leaders aSingaporebJohn Wiley & Sons (Asia) Pte. Ltd.c2011 axv, 310 p.b: ill.c; 23.5 cm. aIncludes appendix and index. aMarketingaManagerial economicsvPricing managementvRevenue optimizationvCorporate strategyvFinancial performancevCustomer valuevRSBM cBK 00104070aGGLbGGLd2026-05-21eGiftl0o658.8 PRIp119377r2026-05-21 10:36:33t1w2026-05-21yBK c62113d62113