00543nam a22001337a 450000500170000002000240001708200150004110000200005624500730007626000450014930000360019450000330023065001460026320260521101355.0  a9780749468422 (pbk)  a659.2bBLA  aBlack, Caroline  aThe PR Professional's handbookb: powerful, practical communications  aUnited KingdombKogan Page Limitedc2014  avii, 366 p.b: ill.c; 23.2 cm.  aIncludes appendix and index.  aCorporate communicationsaPublic relationsvMedia relationsvCrisis communicationvTakeholder relationsvEvent managementvSocial mediavRSBM