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  <titleInfo>
    <title>The PR Professional's handbook</title>
    <subTitle>: powerful, practical communications</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Black, Caroline</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">United Kingdom</placeTerm>
    </place>
    <publisher>Kogan Page Limited</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>vii, 366 p. : ill. ; 23.2 cm.</extent>
  </physicalDescription>
  <note>Includes appendix and index.</note>
  <subject>
    <topic>Corporate communications Public relations</topic>
    <topic>Media relations</topic>
    <topic>Crisis communication</topic>
    <topic>Takeholder relations</topic>
    <topic>Event management</topic>
    <topic>Social media</topic>
    <topic>RSBM</topic>
  </subject>
  <classification authority="ddc">659.2 BLA</classification>
  <identifier type="isbn">9780749468422 (pbk)</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260521101355.0</recordChangeDate>
  </recordInfo>
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