Luis Araujo (editor)  John Finch (editor)  Hans Kjellberg (editor) <br/><br/>
Reconnecting marketing to markets 

 - New York  Oxford University Press  2010 
 - 275 p.  : ill.  ; 24.4 cm. 
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>9780199578078 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business management<br/>Marketing management--Exchanging agencies--Market liberalization--Planning process--Strategic analysis--Product strategy--Pricing strategy--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8001  / REC